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This book contains a wealth of information about information security and
social engineering. To help you find your way, here’s a quick look at how
this book is organized:
In Part 1 I’ll reveal security’s weakest link and show you why you and
your company are at risk from social engineering attacks.
In Part 2 you’ll see how social engineers toy with your trust, your desire to
be helpful, your sympathy, and your human gullibility to get what they
want. Fictional stories of typical attacks will demonstrate that social
engineers can wear many hats and many faces. If you think you’ve never
encountered one, you’re probably wrong. Will you recognize a scenario
you’ve experienced in these stories and wonder if you had a brush with
social engineering? You very well might. But once you’ve read Chapters 2
through 9, you’ll know how to get the upper hand when the next social
engineer comes calling.
Part 3 is the part of the book where you see how the social engineer ups
the ante, in made-up stories that show how he can step onto your
corporate premises, steal the kind of secret that can make or break your
company, and thwart your hi-tech security measures. The scenarios in this
section will make you aware of threats that range from simple employee
revenge to cyber terrorism. If you value the information that keeps your
business running and the privacy of your data, you’ll want to read
Chapters 10 through 14 from beginning to end.
It’s important to note that unless otherwise stated, the anecdotes in this
book are purely fictional.
In Part 4 I talk the corporate talk about how to prevent successful social
engineering attacks on your organization. Chapter 15 provides a blueprint
for a successful security-training program. And Chapter 16 might just
save your neck - it’s a complete security policy you can customize for
your organization and implement right away to keep your company and
information safe.
Finally, I’ve provided a Security at a Glance section, which includes
checklists, tables, and charts that summarize key information you can use
to help your employees foil a social engineering attack on the job. These
tools also provide valuable information you can use in devising your own
security-training program.
Throughout the book you’ll also find several useful elements: Lingo boxes
provide definitions of social engineering and computer hacker
terminology; Mitnick Messages offer brief words of wisdom to help
strengthen your security strategy; and notes and sidebars give interesting
background or additional information.

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There are so many statistics books already on the market that you might well
wonder why we feel the need to add another to the pile.The primary reason is
that we haven’t found any statistics books that answer the needs we have
addressed in Statistics in a Nutshell.In fact, if I may wax poetic for a moment, the
situation is, to paraphrase the plight of Coleridge’s Ancient Mariner, “books,
books everywhere, nor any with which to learn.” The issues we have tried to
address with this book are:
1. The need for a book that focuses on using and understanding statistics in a
research or applications context, not as a discrete set of mathematical techniques
but as part of the process of reasoning with numbers.
2. The need to integrate discussion of issues such as measurement and data
management into an introductory statistics text.
3. The need for a book that isn’t focused on a particular subject area.Elementary
statistics is largely the same across subjects (a t-test is pretty much the
same whether the data comes from medicine, finance, or criminal justice), so
there’s no need for a proliferation of texts presenting the same information
with slightly different spin.
4. The need for an introductory statistics book that is compact, inexpensive,
and easy for beginners to understand without being condescending or overly
simplistic.
So who is the intended audience of Statistics in a Nutshell? We see three in
particular:
1. Students taking introductory statistics classes in high schools, colleges, and
universities.
2. Adults who need to learn statistics as part of their current jobs or in order to
be eligible for promotion.
3. People who are interested in learning about statistics out of intellectual
curiosity.
Our focus throughout Statistics in a Nutshell is not on particular techniques,
although many are taught within this work, but on statistical reasoning.You
might say that our focus is not on doing statistics, but on thinking statistically.
What does that mean? Several things are necessary in order to be able to focus on
the process of thinking with numbers.More particularly, we focus on thinking
about data, and using statistics to aid in that process.

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This book contains two ideas. The first idea is practical and the second more
philosophical, but both are essential if we realize the potential of information
technology to transform business.
The first is about changing your development team. In the short to medium
term, the focus is on making your team Agile. In the longer term, it’s about
making your team into a learning team, capable of learning, changing and
improving itself. Such teams are true Agile teams.
Improving the software development process has always been difficult. In
part, it’s difficult because we haven’t known how to do it, and in part it?s
difficult because any kind of change is hard. Today, we have good models of
how to do software development. The Agile community has demonstrated
techniques that work. These techniques and ideas are well documented.
Consequently, the problem that we face today is less “How shall we develop
software?” and more “How do we move from the way we do things today to a
more Agile way?”
The second idea in this book is a call for us to change the dominant view of
software development. Traditionally, software development has been considered
an engineering discipline – something to be planned, scheduled and
executed. The view presented here considers the process of developing software
as an exercise in learning and knowledge creation.
Both ideas are based on a very simple theory: it isn’t enough to learn facts
alone. For learning to be meaningful, we must take action on what we learn.
Learning with action means change, so learning and change are two sides of the
same coin.

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The Gale Encyclopedia of Science, Third Edition
has been designed with ease of use and ready reference
in mind.
• Entries are alphabetically arranged across six volumes,
in a single sequence, rather than by scientific field
• Length of entries varies from short definitions of one or
two paragraphs, to longer, more detailed entries on
more complex subjects.
• Longer entries are arranged so that an overview of the
subject appears first, followed by a detailed discussion
conveniently arranged under subheadings.
• A list of key terms is provided where appropriate to define
unfamiliar terms or concepts.
• Bold-faced terms direct the reader to related articles.
• Longer entries conclude with a “Resources” section,
which points readers to other helpful materials (including
books, periodicals, and Web sites).
• The author’s name appears at the end of longer entries.
His or her affiliation can be found in the “Contributors”
section at the front of each volume.
• “See also” references appear at the end of entries to
point readers to related entries.
• Cross references placed throughout the encyclopedia
direct readers to where information on subjects without
their own entries can be found.
• A comprehensive, two-level General Index guides
readers to all topics, illustrations, tables, and persons
mentioned in the book.

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Influence search engine results and bring targeted traffic to your website in
just an hour day with the second edition of this bestselling SEO guide, Search
Engine Optimization: An Hour a Day. Drawing on years of experience as successful
SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed,
practical, and often surprisingly simple techniques for increasing your online
visibitlity and delivering stellar results. Their easy-to-follow strategies
include setting SEO goals, optimizing your site for, search engines, blogs and
social media, developing and implementing a strategy including both free and
paid efforts, and using the latest tools to monitor trends, measure the
competition, and track your results. Bracing as a shot of espresso, Search
Engine Optimization: An Hour a Day is your step-by-step guide to putting your
website in the spotlight.

About the authors

Jennifer Grappone and Gradiva Couzin are the founding partners at Gravity Search Marketing,
an SEO consulting firm based in Los Angeles and San Francisco. Their customized,
high-touch consulting style and holistic approach to SEO have resulted in targeted traffic
and happy clients in a wide range of industries, including media, entertainment, software,
retail, and nonprofit. Jennifer and Gradiva have been working together in various settings
since 1998.
Jennifer Grappone started out as a writer/producer/director of industrial and corporate
videos, then followed the dot-com boom and became a project manager for large-scale
web development projects before working exclusively in SEO in 2000. Jennifer advocates
a holistic approach to SEO, one that combines elements of good writing, usability, searchfriendly
site design, and link building. Jennifer lives with her husband and two children in
Northeast Los Angeles.
Gradiva Couzin has been working in search marketing since its early days in 1998. Her
SEO strategy creates win-win solutions by improving the match between searchers and
websites. With a history as a civil engineer and experience in website and database development,
Gradiva enjoys the technical side of SEO and loves to facilitate communication
between techie and non-techie types. Gradiva lives and works in San Francisco’s Bernal
Heights with her husband and two small children.

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